A firm page plan, or a personal ghostwriting plan — written for you or your business. No agency pitch decks, no open-ended promises. A fixed number of posts, every month. You approve them, they get posted. That's the whole deliverable.
The firm's page has a logo, a follower count, and a last post from months ago. Nobody's against posting — nobody has forty-five minutes to write one.
Prospective clients check the page before the first call. A quiet page reads as a quiet firm — even when the work inside is anything but.
Hiring a generalist marketer means explaining what a CPA or a broker actually does, every time. That's a cost most firms just absorb — or skip content altogether.
Short-form updates in your firm's voice — written to sound like your firm, not a marketing agency.
Longer pieces for the firm's site — the kind that show up when a prospect searches the exact question you already answer daily.
Written in the owner's own voice — the kind that builds an individual's name, not just the firm's.
Longer pieces bylined under the owner's name, built to establish individual authority in the field.
A personal note to clients and referral partners that keeps a name top of mind between meetings.
Tax season, audits, and advisory work don't leave room for content — so it's usually the first thing to go quiet. We keep the page moving so referrals have something current to look at.
Renewals and referrals run on relationships — and relationships run on staying visible. A steady page does quiet work between the moments clients actually think about their coverage.